Appearance are often deceptive. Many things may superficially appear very attractive. When they are examined from close quarters, they prove to be disappointing. One cannot judge the quality of a thing by seeing its exterior portion only. Every shinning metal is not gold.
Very often, things are not what they seem to be. We often form our opinion bout objects on the basic of superficial impression. One should always try to find out the true nature of things. We should try to find out the reality hidden behind their glittering facade. A book with a beautiful cover has no guarantee of its being interesting.
A beautiful packaged product launched in the market after massive advertising campaign may attract the consumer. He may but that product once but if the product is of poor quality, he would not buy it again. A wise discerning person does not accept things at face value. He gets suspicious of a person or thing which appears too good to be true. His trained eyes can see beyond the superficial appearance of an object.
The quality of anything can be judge only if we come to know the reality of a thing. Gold is gold if the inner metal is also gold. Many things are made of inferior metal and to hide their defect, they are given a shine. They look beautiful and attract many a person who loves beautiful objects. An object with a glittering shin of gold cannot b gold unless the whole object itself is gold. All that glitters is not gold. All people wearing saffron clothes cannot be saints. A foolish man ca never be wise by pretending to be wise.
A person may pretend to be noble, hiding his defects. One cannot judge a person from his smiling face or cheerful appearance. The wearing of a gown cannot make an idiot a lawyer. One often tempted towards external beauty. Sometimes, even the wise fall prey to such temptations. The most innocent masks may hide behind them the most cunning of cheats.
Simplicity can be deceptive too. One may pretend to be simple though one may not be. The saffron colored dress stands for renunciation and selflessness. The person wearing it is considered to be a saint. He is expected to give correct advice and guidance to whoever seeks his aid. But it is noticed that, in the name of sainthood, many people have accumulated wealth and property by exploiting the innocent faith of the disciples.
Consumerism has become the order of the say. One often gets tempted towards buying consumer goods advertised in electronic and print media. One who cannot afford to buy most of the goods is easily tricked in to buying fake and imitation goods. These good flood the markets in most towns and cities in India. People get easily duped by these products.
Education and knowledge can improve awareness among the masses. A layman can be misled. But if he has knowledge about a particular thing, he cannot be cheated. One should use one's discretion to judge persons and things. One should not misled by external appearance.