Sample circular letter format regarding opening and new business

Dear Sir,

We are pleased to inform you that on ______________________ (date), we shall open a ___________________ (Business), under the firm name of _____________________ (business name), at our above address, where you may rely on receiving a very prompt service to your orders at competitive prices.

The resources at bur disposal are sufficient to enable us to honor our obligations and to lay in stocks sufficiently various popular titles of leading publishers to satisfy the most exactly requirements of the retail book sellers. We are confident that a trial order would win your further custom, and we should be grateful for an opportunity to prove the truth of this claim.

Thanking you

Yours faithfully