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Diversification Strategy and Expansion of Business

Diversification is defined as entry into new products or product lines, new services or new markets, involving substantially different skills, technology and knowledge. It involves expansion into new businesses that are outside the current businesses and markets.

By |2015-09-02T07:48:09+00:00June 11, 2012|Business Studies|Comments Off on Diversification Strategy and Expansion of Business

7 Main Characteristics of Expansion Strategy

Expansion strategy refers to redefining the business by adding the scope of business substantially through major reformulation of objectives and goals, involving new investments, introduction of new products, new technology and new markets, innovative decisions and so on.

By |2015-09-02T07:49:01+00:00June 11, 2012|Business Studies|Comments Off on 7 Main Characteristics of Expansion Strategy

What is Michael Porter’s Focus Strategies?

Focus strategy means concentrating on a particular group of customers, geographic markets or on particular product-line segments in order to serve a well-defined but narrow market better than competitors who serve a broader market.

By |2015-09-02T07:51:12+00:00June 7, 2012|Business Studies|Comments Off on What is Michael Porter’s Focus Strategies?
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