The first rule is to design the questionnaire to fit the medium. Phone interviews cannot show pictures. People responding to mail or Web surveys cannot easily ask “What exactly do you mean by that?” if they do not understand a question. Intimate, personal questions are sometimes best handled by mail or computer, where anonymity is […]
Rules for Designing Questionnaire | Research Methodology
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Questionnaire and Its Construction | Research Methodology
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Questionnaires are frequently used in quantitative marketing research and social research in general. They are a most valuable method of collecting a wide range of information from a large number of respondents. Good questionnaire construction is critical to the success of a survey. In appropriate questions, incorrect ordering of questions, incorrect scaling, or bad questionnaire […]