a) To ensure unanimity of purpose within the organisation.
b) To provide a basis for motivating the use of the organization’s resources.
c) To develop a basis, or standard, for allocating organisational resources.
d) To establish a general tone or organisational climate, for example, to suggest a business-like operation.
e) To serve as a focal point for those who can identify with the organization’s purpose and direction, and to deter those who cannot from participating further in the organization’s activities.
f) To facilitate the translation of objectives and goals into a work structure involving the assignment of tasks to responsible elements within the organisation.
g) To specify organisational purposes and the translation of these purposes into goals in such a way that cost, time, and performance parameters can be assessed and controlled.