Business Studies Course And Coursework

Business Studies Courses And Coursework

Foundations of Business

  • Nature And Purpose Of Business
  • Concept And Characteristics Of Business.
  • Business, Profession And Employment – Distinctive Features..
  • Objectives Of Business – Economic And Social.
  • Role Of Profit In Business
  • A Brief Outline Of The Evolution Of Business Activities In India.
  • Social Responsibility Of Business and Business Ethics
  • Concept Of Social Responsibility.
  • Case For Social Responsibility And Human Rights.
  • Responsibility Towards Different Interest Groups: Owners/Investors, Employees, Consumers, Government, Community And Public In General.
  • Business And Environmental Protection.
  • Structure of Business
  1. Classification Of Business Activities : Industry and Commerce.
  2. Industry And Types ” Primary, Secondary, Tertiary.
  3. Trade and Types.
  4. E-Commerce : Meaning, Opportunities And Benefits, Resources Required For Successful E-Commerce Implementation, Security And Safety Of Business Transactions.
  5. Outsourcing Of Services : Nature, Need For And Types : Financial Services, Advertising, Courier Services, Customer Support Services.
  • Internet of Things The Foundation of Success! | Social Media to ...

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    Service Sector and Business

  1. Banking, Finance and Insurance.
  2. Nature And Type Of Financial Services.
  3. Types of Banks. Functions Of Commercial Banks.
  4. Insurance : Principles, Types : Life And General (Fire And Marine ) And Insurance Of Other Risks : Health Insurance, Fidelity Insurance.
  5. Communication.
  6. Postal, Telecom.
  7. Recent Trends in Mode Of Communication – Meaning And Uses Of Fax, Internet And Email.
  8. Warehousing : Types And Function.
  • Forms and Formation of Business Enterprises
  1. Meaning Features, Merits And Limitations Of Following Forms.
    • Sole Proprietorship
    • Joint Hindu Family Business
    • Partnership – Partnership Deed (Main Clauses) Types Of Partners And Partnership Formation, Registration.
    • Cooperative Societies.
    • Company : Types Of Companies – Private, Public And Deemed Public, Privileges Of Private Company.
  • Sectoral Organization of Business
  1. Private Sector And Public Sector.
  2. Forms Of Organizing Public Sector Enterprises :
  • Departmental Undertaking
  • Statutory Corporation
  • Government Company
  1. Changing Role Of Public Sector.
  2. Global Enterprises ( Multinational Companies) : Meaning And Features.
  • Corporate Organization, Finance and Trade
  1. Formation Of A Company
    • Stages In The Formation Of A Company :
      • Promotion,
      • Incorporation, And
      • Commencement of Business.
  • Sources of Business Finance
  1. Nature And Significance.
  1. Types Of Business Finance And Their Uses : Long, Medium And Short-Term.
  2. Sources Of Finance – Owners Funds And Borrowed Funds.
  3. Equity And Preference Shares.
  4. Debentures/Bonds – Types (Secured, Unsecured; Convertible, Non-Convertible).
  5. Retained
  6. Profits.
  7. Public Deposits.
  8. International Sources ” GDRs, ADRs, FDI.
  9. Institutional Finance – Objectives, Types Of Finance Provided By Public Financial Institutions, Finance Companies, Non-Banking Finance Companies (NBFCs). Investment Trusts And Mutual Funds, Institutional Finance For Small Business (SIDBI).
  10. Special Financial Assistance Available To Industries in Rural, backward And Hilly Areas.
  11. Meaning And characteristics Of The Following Sources:
  • Internal Trade
  1. Meaning And Types.
  2. Wholesale Trade-Functions And Services.
  3. Itinerant and Fixed Shop.
  4. Departmental Store, Chain Store, Mail Order Business, Franchise, Consumer’s Cooperative Store ( Including Super Bazar).
  5. Direct Marketing, Tele-Marketing, Internet Marketing.
  6. Retail Trade Organization, Meaning, Types, Features, Merits and Limitation.
  • Itinerant and Fixed Shop.
  • Departmental Store, Chain Store, Mail Order Business, Franchise, Consumer’s Cooperative Store ( Including Super Bazar).
  • External Trade
    1. Nature And Importance.
    2. Means Of Export Promotion.
    3. Incentives Available.
    4. Export-Import Procedure And Documentation.
    5. Nature And Importance Of Export Processing Zones And Economic Zones.

Suggestive Coursework

  1. Find out from local sample business units the various objectives they pursue.
  2. Problems of setting up and running business units.
  3. Enquiry into the ethics of running business through questionnaires.
  4. Survey of quality of bank services in the local branch office.
  5. Study of postal and courier mail services.
  6. Availability and use of agency services, advertising, packaging, investments in savings schemes, etc.
  7. Survey of the popularity of credit cards issued by different banks.
  8. Study of a Joint Hindu Family business.
  9. Study of the working of any cooperative society.
  10. Study of small business unit regarding source of finance.
  11. Nature of different traders (like hawkers and pedalrs) in a specific locality in issue of goods, capital investment, turnover.
  12. Study of weekly bazaar in a locality.
  13. Study of franchise retail store.
  14. Study of export/import of any article.
  15. Problems of women entrepreneurs in business.
  16. Waste/garbage disposal.
  17. Study of pavement trade.
  18. Prepare a scrapbook and collect articles on the changing role of public sector and any other topics related to the syllabus.


Principles and Functions of Management.

  1. Nature and Significance of Management
    1. Management – concept, objectives, importance.
    2. Management as an activity, process, discipline, and as a group.
    3. Nature of management, as a science, as an art, and as a profession.
    4. Management and administration – different views on the usage of the terms.
    5. Levels of management – top, middle, supervisory.
    6. Management functions – planning, organizing, staffing, directing and controlling. Coordination – nature and importance.
  2. Principles of Management.
    1. Principles of Management – meaning, nature and significance.
    2. Fayol’s principles of management.
    3. Scientific Management – Principles and Techniques.
  3. Business Environment
    1. Business Environment – meaning and importance.
    2. Dimensions of Business Environment – Political, Economic, Social, Legal-regulatory.
    3. Economic Environment in India, Impact of Government Policy Changes on business and industry with special reference to liberalization and globalization.
  4. Planning
    1. Meaning, features, importance.
    2. Goals, Objectives, Policy, Procedure, Methods, Rules, Budget and Programmes – meaning and distinction.
    3. Planning process
    4. Limitations of planning.
  5. Organizing
    1. Meaning and importance.
    2. Steps in the process of organizing.
    3. Structure of organization – functional and divisional.
    4. Formal and informal organization.
    5. Delegation : Meaning and importance.
    6. Elements of delegation.
    7. Meaning and importance of decentralization.
    8. Difference between delegation and decentralization.
  6. Staffing
    1. Meaning, need and importance of staffing.
    2. Staffing as a part of Human Resource Management.
    3. Steps in staffing process.
    4. Recruitment – meaning and sources.
    5. Selection – meaning, process.
    6. Training and Development – meaning, need, and distinction, methods – job rotation, apprenticeship, vestibule, internship.
    7. Compensation and incentives – monetary and non-monetary.
    8. Methods of wage payment – time rate and pierce rate.
  7. DirectingMeaning and importance.
    1. Supervision – meaning and importance.
    2. Motivation – meaning hierarchy of needs and importance of motivation.
    3. Leadership – meaning, importance, qualities of a good leader.
    4. Communication – meaning and importance, formal and informal communication and barriers to effective communication.
    5. Elements of Directing :
  8. Controlling
    1. Meaning and importance.
    2. Relationship between planning and controlling.
    3. Steps in the process of control.


Business Finance and Marketing.

  1. Financial Management
    1. Meaning, objectives and finance function.
    2. Financial planning – meaning and importance.
    3. Capital Structure – meaning and importance.
    4. Capital Structure – meaning and factors.
    5. Capitalization – 0ver and under, causes and effects.
    6. Fixed and Working Capital – meaning and factors affecting both.
    7. Determinants of dividend decision.
  2. Capital Market.
    1. Concept and nature of capital market – primary and secondary market.
    2. Money market.
    3. Distinction between capital market and money market.
    4. Stock Exchange – meaning, functions, NSEI, OCTEL – nature and purpose.
    5. Securities and Exchange Board of India (SEBI) – Objectives and Functions.

Marketing Management

  1. Marketing management – marketing concept and objectives.
  2. Distinction between marketing and selling.
  3. Marketing Functions.
  4. Product – product mix, branding, labeling and packaging.
  5. Price – pricing strategies.
  6. Promotion
  7. Sales promotion – concept and methods.
  8. Advertising – features, media, choice of media, objections to advertising
  9. Personal selling – features.
  10. Public Relations – concept.
  11. Place – physical distribution and channels of distribution, factors determining choice of channels.
  12. Marketing Mix.

Consumer Protection

  1. Importance of consumer protection.
  2. Consumer rights.
  3. Consumer responsibilities.
  4. Ways and means of consumer protection – Consumer awareness and legal redressal with special reference to Consumer Protection Act.
  5. Role of consumer organizations and NGOs.
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