The important traits for success in business are honesty, straight forwardness, fair dealings and moral character. For long run success in the business, it is essential that the business policy must be based on honesty and good faith.
The business should be honest in dealing with others. If he tries to earn money by dishonest method, he cannot establish in business in long run. As such, it is desired that he should be true to his words and straight to his dealings in order to build long-turn reputation in his business. A dishonest businessman will not be able to befool his customers for ever. Hence honesty should be regarded as the best policy and best practice for the businessman.