Marketing Information can be obtained from some of these sources given below: Source # 1. Secondary Information Sources: Secondary information is usually collected by persons (before) and very often for purposes other than the problem at hand. If a fan manufacturers, for example, requiring information on the potential market for fan is Sri Lanka, he […]
Collecting Marketing Information: 4 Sources | Research Methodology
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Selection of Survey Techniques: 6 Criteria’s | Research Methodology
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A careful evaluation of the following seven factors serves as the criteria for selection of a survey technique: Criteria # 1. Cost: The cost of conducting a personal interview are higher as compared to telephone and mail surveys. The interview are higher personal interviews are due to high transportation expenses of the interviewer and time […]
Secondary Data and Its Evaluation | Research Methodology
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Secondary data are those which have already been collected by someone else and which have already been passed through the statistical process. Usefulness of Secondary Data: 1. Cost of collecting data save so it is more economical. 2. Most of the secondary data are ‘Instant’ since they already exist and merely need to be discovered. […]
Methods of Conducting Interviews: 6 Methods | Research Methodology
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Once you have decided on your sample you must decide on your method of data collection. Each method has advantages and disadvantages. Method # 1. Personal Interviews: An interview is called personal when the Interviewer asks the questions face-to-face with the Interviewee. Personal interviews can take place in the home, at a shopping mall, on […]
Rules for Designing Questionnaire | Research Methodology
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The first rule is to design the questionnaire to fit the medium. Phone interviews cannot show pictures. People responding to mail or Web surveys cannot easily ask “What exactly do you mean by that?” if they do not understand a question. Intimate, personal questions are sometimes best handled by mail or computer, where anonymity is […]
Questionnaire and Its Construction | Research Methodology
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Questionnaires are frequently used in quantitative marketing research and social research in general. They are a most valuable method of collecting a wide range of information from a large number of respondents. Good questionnaire construction is critical to the success of a survey. In appropriate questions, incorrect ordering of questions, incorrect scaling, or bad questionnaire […]
Tools for Collecting Data | Research Methodology
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This article throws light upon the three main tools for collecting data for research. The tools are: 1. Survey Design 2. Quotas 3. Scanning Questionnaires. 1. Survey Design: Surveys can be a powerful and useful tool for collecting data on human characteristics, attitudes, thoughts, and behavior. Knowing what the client wants is the key factor […]
Research Report Writing: Steps, Writing, Formatting and Precaution
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Read this article we will discuss about:- 1. Steps of Report Writing 2. Formatting Considerations for Writing a Research Report 3. Technical Methods for Writing a Research Report 4. Ordering the Questions 5. Precautions for Writing Research Reports. Steps of Report Writing: Research report is the product of slow, painstaking, accurate inductive work. The usual […]